Why Does AdTech Matter for Online Marketing?

Online Marketing

For digital advertising experts, technology is very crucial. Whether analyzing a campaign’s data or designing a campaign with your team members, technology serves a crucial role, hence the term – AdTech. That role will surely grow as more people connect to the digital world. So, are you guys ready to start learning about Advertising Technology (AdTech) and how to use it to boost your digital advertisement? So, keep reading!

Factors Why Advertising Technology Matter for Online Marketing?

Here are some crucial factors of why AdTech matters for brands such as RIII Ventures while doing online marketing:

Customer Data Platform (CDP)

A CDP collects user histories across different channels and websites, creating a detailed profile of each consumer. The Data is used to identify consumer traits and preferences, allowing marketers to orchestrate personalized adverts and real-time outbound messaging. The platform provides an intuitive interface and is designed for non-technical users.

A CDP is a software platform that organizes, visualizes, and makes real-time actionable customer data. It combines inconsistent data from disparate sources to create a 360-degree view of the customer. Once gathered, the Data is ready for integration with third-party AdTech and campaign delivery systems.


AdTech brands such as Evan Rutchik help marketers and publishers by providing a seamless way to target the most relevant audiences while ensuring that the advertisements are presented within the most appropriate context. The benefits of AdTech include improved campaign performance and increased brand engagement. Moreover, it can help marketers and publishers optimize their budgets.

Adtech solutions integrate different types of advertising tools into a single system. These include social media, search, and display network accounts. This allows users to manage all their online advertising efforts from one place and analyze the effectiveness of their campaigns. For example, MarketingCloudFX is a marketing campaign management system that provides all the tools marketers need to manage their advertising efforts.


Scale is the key element in the AdTech equation, and this can be achieved by utilizing various tools that automate processes and help marketers achieve their monetization goals. In addition, many of these tools are connected and provide marketers with the tools to design and run successful marketing campaigns. For example, one of the best ways to maximize the return on advertising spend is to use data and context.

For marketers, this means using ad tech to target their target audience. Although AdTech has many benefits, many brands are still reluctant to use it. One of the reasons is the risk of monopolization. Facebook and Google have consolidated their position in the AdTech industry and amassed vast customer data. These companies have been criticized for misrepresenting the data that they collect.


Martech and Data combine to create the most effective online marketing campaigns that advertising companies such as LocalFactor follow to leverage innovation and technology. These two marketing tools are fundamentally different in their approach, but they can give businesses an advantage when used together. Both tools can help increase the quality of marketing campaigns and quantify their results. For example, CallTrackerFX can help track which marketing efforts have generated calls and which have not.

The Data it collects helps businesses create smart campaigns. Data and AdTech help marketers target their audience based on their preferences and purchasing habits. By collecting user data, this technology helps marketers deliver more relevant and useful content and make their experience more enjoyable for users. However, because these tools collect information from millions of events, they require serious power.


The GDPR (General Data Protection Regulation) has imposed various new regulations on how online marketers like Evan Rutchik can use their data. The law, enacted in May 2018, requires online marketers to comply with certain rules and obligations, affecting how they generate and deliver ads. As a result, businesses have had to make many changes in their lead generation processes, including how they generate ads, target audiences, and retarget leads.

Growing concerns about digital security and privacy have emphasized privacy in advertising. As a result, ad tech companies must develop new mechanisms to protect user data and make their advertising more transparent. With this growing concern, companies are scrambling to ensure their Data is safe. Not only must they consider the consequences of non-compliance, but they also need to protect their reputation.

Wrapping Up

Ad tech is a crucial part of online marketing, and it helps advertisers understand how to pay for each lead, click, or impression. This is a critical piece of the advertising puzzle and is essential to all parties involved. Ad agencies must understand how to use this technology to ensure their campaigns are working. Likewise, marketers need to test their campaigns and collect data on what’s working and isn’t.

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